The problem

Many companies now understand that podcasting is one of the most effective ways to connect with their customers. But sadly, after a few attempts using equipment just purchased for this project, engagement never develops and the microphones end up in a closet somewhere.

1. Content isn’t relevant to listener

It’s surprising how many company podcasts do not present relevant information to their audience. For example, a podcast from a major transportation company produced a podcast on health insurance! A topic in which they are not Subject Matter Experts or that is even relevant to their line of business. As simple as it sounds, make sure your content directly addresses …

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